Showcasing reality in unexpected ways
Conceptual Realism was born out of evolving long-term visual trends and the public’s current skepticism to take things at face value. In a world where trust in anything we read, see or hear is diminishing, we crave imagery that looks real, even if the idea does not.
Repicturing what it means to be a man
Men, much like women, are often portrayed as stereotypes in the media—from the jock to the TV dad to the lazy man. We see a movement toward a complex, gentle, and emotional side of men—breaking away from the standard-issue male visual identity in advertising and communications.